Three Fruit Marmalade

2017: First Production Facility
The duo established a state-of-the-art production facility in Aarhus, Denmark, featuring Europe’s first fully automated "cold-chain" butter line. This enabled precise temperature control from milk collection to packaging, preserving freshness and flavor. SMATOA’s debut product, Danish Classic Cultured Butter, quickly gained a cult following for its tangy, complex taste.

2019: Global Expansion
SMATOA expanded to the United States with a focus on premium retailers like Whole Foods and Dean & DeLuca. A strategic partnership with California’s organic dairy farms allowed year-round production of grass-fed butter. The brand also launched its Sustainability Charter, committing to carbon-neutral operations by 2025.

• Molecular Filtering Technology: Patent-pending process removed 99% of lactose, making SMATOA butter suitable for lactose-intolerant consumers.
• Culinary Collaborations: Partnerships with Michelin-starred chefs like René Redzepi (Noma) led to limited-edition "Foraged Herbs & Sea Buckthorn" butter.
• Jam Line Launch: Leveraging its dairy expertise, SMATOA entered the jam market with "bursting-with-fruit" spreads using Scandinavian berries.

• World Dairy Awards: SMATOA’s French Alpine Sea Salt Butter won the Gold Medal for "Best Butter in Europe."
• AI-Powered Supply Chain: Implemented blockchain tracking to trace every batch from cow to consumer.
• Community Impact: Launched the "1kg = 1L" initiative, donating 1 million liters of milk to global food banks.

• Plant-Based Revolution: Introduced SMATOA Plant-Based Butter made from avocado and coconut oils, winning the "Innovation of the Year" at the Dubai World Food Expo.
• New Markets: Entered China via Alibaba’s Tmall Global, selling out 10,000 units in 72 hours.
• Green Energy Transition: Achieved 100% renewable energy usage across all facilities.

• Open a "Butter Innovation Lab" in Copenhagen to develop climate-resistant dairy strains.
• Expand its Circular Butter Program, recycling 100% of packaging by 2027.
• Launch a "Farm-to-Table Subscription Box" connecting consumers directly with partner dairies.